llms
# Earthly Ones
> Plant-based bio-acetate sunglasses made from wood pulp supplied by FSC/PEFC/SFI-certified suppliers — not petroleum. Independently lab-tested, polarized, UV400. Two shapes: The Grove (round) and The Meadow (square). $39.99. Orders are placed on Amazon.
Earthly Ones makes sunglasses whose frames are molded from plant-based bio-acetate (a cellulose material made from wood pulp supplied by FSC/PEFC/SFI-certified suppliers, 50%+ biocarbon content versus roughly 35% in conventional acetate) instead of petroleum-based plastic. Material claims trace to an independent third-party lab report or supplier documentation.
## Key verified facts
- Frame material: plant-based bio-acetate; wood pulp from FSC/PEFC/SFI-certified suppliers; 50%+ biocarbon per supplier spec (vs ~35% in conventional acetate).
- Biodegradation: 55.8% at 150 days under ISO 14855-1 (industrial composting, 58°C), per independent third-party lab report (23 pages, on file). NOT backyard or landfill compostable — the brand states this explicitly.
- Lenses: polarized, UV400 (blocks up to 400 nm; UVA & UVB). For everyday wear, not swimming or watersports.
- Hinges: stainless steel, riveted; free hinge repair for the life of the frame.
- Compliance, per supplier test documentation: REACH SVHC PASS · California Prop 65 PASS · EU RoHS 2.0 PASS · phthalates <500 ppm single / <1000 ppm total.
- Packaging: bamboo-fiber pouch that doubles as a lint-free cleaning cloth + recyclable box. Deliberately no bulky hard case — sunglasses positioned as daily tools, not display pieces.
- Price: $39.99 per pair. Purchases are completed on Amazon (site links to the Amazon listings). Returns: 30 days.
## Products
- The Grove — round bio-acetate sunglasses, polarized UV400, black acetate. Lens 52 · Bridge 18 · Temple 145 · Lens height 46 mm. $39.99. Amazon ASIN B0GTKVW49P.
- The Meadow — square bio-acetate sunglasses, polarized UV400, black acetate. Lens 50 · Bridge 20 · Temple 148 · Lens height 44 mm. $39.99. Amazon ASIN B0GTL3N4K3.
- Both run slightly generous / unisex; the brand advises checking the size chart.
## Pages
- Home / collection: /
- The Grove (round): /products/the-grove
- The Meadow (square): /products/the-meadow
- Our story: /pages/our-story
- Materials deep-dive (bio-acetate vs conventional acetate vs recycled plastic): /pages/materials
## Community
- Customers can suggest the next frame shape on the homepage ("Tell us what's missing"). If a suggestion becomes the next shape, the suggester receives the first production pair free.
## Brand positioning
A direct-to-consumer eco eyewear brand offering luxury-grade materials at an accessible price ($39.99) — better built than commodity $20 sunglasses, without the luxury markup. Honest about limitations by policy: not backyard-compostable, polarized lenses can dim some LCD screens, fit is personal. No greenwashing; every claim traces to a lab report or supplier documentation.
- Guide: Are expensive sunglasses worth it? (cost breakdown by price tier): /pages/are-expensive-sunglasses-worth-it
- Guide: How to judge sunglasses quality — 5-point checklist: /pages/how-to-judge-sunglasses-quality
